All YouTube, Instagram or Facebook Watch are popular places to watch social videos but they aren’t the only web or app-driven places that people watch videos. Video content has a place in your email campaigns, on your website, and in your advertising, too. As humans, we love watching videos - which is why the jokes about watching cat videos are so popular and true.
Consider the following:
Brand association increases by 139% when videos are watched through social video marketing (Unruly). 90% of users say that product videos help them in the decision process (Hubspot). 64% of users are more likely to buy a product online after watching a video (Hubspot). Companies that utilize video see 41% more web traffic from search than non-users ( SmallBizTrends ). Using video gives you greater brand recognition, helps the right buyers make smarter purchases from your company, and it can help with your SEO efforts. Content, Brand, and Digital strategists alike agree that video marketing should be part of your core strategy.