Businesses large and small often require training videos to help teach and train new employees the way the office works. These videos can include training videos around HR policies, the proper way to sell, and even what to expect for your first day on the job. Training videos can help streamline and improve your onboarding process, make basic skills universally available, and can provide 24/7 coaching for employees who may not feel brave enough to ask how to do something. For veteran employees and upper management, training videos can also be incredibly helpful for learning newer processes. When you offer employee training videos, you level the playing field and offer the same advantages to every employee with universal training.
For current consumers, training videos come in handy in the form of how-to videos. When your current customers need to learn how to use your service, software, or product these guided videos allow them to troubleshoot issues through your branded how-to videos. When your company provides these videos, trust is built with your current customer because they don’t have to look on YouTube for another source for how to use something you created. You know your product best, it’s important for your consumers feel that and training videos are the best way to show that.