Your big idea is often your marketing message cut down to a concise point. Think of the last few websites you watched - what was the overall message behind them? Do you remember the tag line? Your big idea can be tied to your tagline or just part of your overall brand messaging. It’s also a bit like the north star that a strategy should follow, so consider any current marketing and digital strategies you have in place.

Prior to reaching out to a digital agency like yumeego, it’s important you have an idea of what you want your website to be centered around. This helps with the effectiveness in driving goals. Understanding how the internet strategy fits into your business and your company’s goals will help shape your big idea.

In general, every business should be aware of who they are targeting. This rings even more true when it comes to creating an online representation of your activity. During the pre-production phase, it’s important to account for your target market to make sure the site is geared toward them. Your target market can help shape every detail in the project, affecting the structure, the look & feel, the flow, and more. When speaking to your target market, instead of the masses, you have a greater chance of making an impact.

Remember, representation matters. Speaking to only one of your consumer types, or personas, in your website is a common tactic and it allows for better targeting when Search Engine Optimization comes into play. Having a clear image of your target, who they are, what they like, their ages, and their entire persona will help structure the site properly so it can reflect this consumer. You have about the ‘landing page’ to capture your target persona before they click to another link or tune into something on their phone, so make sure you know what makes them tick so you can capture their interest from the get-go.

The best website & web design elements don’t sell anything - they tell a story. While it’s great to see what your competitors are doing from a storytelling standpoint, there’s more value in being original and authentic to your own products and services. When creating an online presence, authenticity should be front and center. Your story should appeal to your target market and incorporate your big idea. While it’s not hard to flesh out a good idea, writing a script can be complex. Storytelling involves a few different aspects like:

• A Defined Story
• Story Structure
• Character Creation
• Brand Personality
• A Goal

Great storytelling starts with defining the story before you write a single word. You have an idea, now craft the story around that idea with a beginning, a middle, and an end. The story needs to be compelling and exciting, too. When you start writing, stop and edit mercilessly. You have a short amount of time, so it’s important to script appropriately. Your story should also serve your business goals - are you looking for visibility for your brand or to sell a specific product or service? This helps define your story more accurately.

Think about your business and your digital marketing strategy. What part does a website play in reaching those goals? Should the site enhance brand visibility or should it drive sales? Should the site do both? With good digital marketing components (website marketing, video marketing, content marketing and mobile marketing, to name a few), you can create interest in your services and boosting visibility. To do so you need to define a precise Search Engine Marketing with a strong Search Engine Optimization and Pay-Per-Clic Advertising. It will go along perfectly fine with your Social Media Marketing. For example, if your target is millennial women and your goal is to spark interest in the brand to build new consumers, this will affect the look & feel, the story, and all necessary key words and tags for a better SEO the placement of the commercial when it’s completed.

When you fully understand your goals, you can fully empower yumeego to create a plan, storyboards, and web design elements based on your digital marketing goals and the goal for the website itself. You’ve got your big idea, you know the story you want to convey - now you need to contact us to write and produce your digital presence the way you envision it. We can work with you every step of the way from scripting, design, storytelling, developing, hosting, shooting, drawing, packaging, editing, and much more. yumeego can help you take your vision and turn it into reality. We’re committed to working with our clients as partners in the creative process. It’s “you, me, go!” after all!

Here at yumeego we understand the importance of success! Print materials are essential when leaving a lasting positive impression on clients.
Your business is significant and your sales & marketing printed documents should reflect this. Our core value is to optimize your branding which will increase your business revenue. When you hand one of leaflet, magazine, poster to a client it immediately is intriguing and will distinguish you from your competition. The most important thing is for you to create a lasting positive first impression which will result in your clients bringing their business to you now and in the future.

When people see a print that is elegant, and professional they will trust you and your brand as a successful and high-quality business. We have established our reputation for providing the highest quality in creativity, originality and sleek design.

yumeego prides itself in ensuring customer satisfaction. We always think outside the box by reinventing ourselves for every projects for the best finishings possible. This allows us to provide customers with optimal printing results that best represent their design. We do our best to ensure that each printing project is uniquely beautiful. From the initial design, to the final delivery, many steps of exchange, reflection, tests ensure that our customers are receiving premium service and product.

Our attention to detail ensures that your high-end leaflet, folders, flyers or else are in good hands. At each point in creation our team carefully examines your projects to ensure that they meet both of our expectations. After production has been completed we start a rigorous process of review to ensure quality and we also can provide support to your selected printer company. We do not consider the job complete until our clients have their printed materials in hand and are satisfied.